David Gross Senior Manager, UX/UI

Sydney, Australia - currently at Transport for NSW

I lead UX teams to deliver inclusive, data‑informed products that scale.

Fifteen years shaping services used by millions of Australians - ticketing, banking, booking, and the design systems that hold them together.

Ten projects below

Selected work

  1. 01 Transport for NSW Regional Booking System UXUIDesign system
  2. 02 Transport for NSW Design System UI designGovernanceStrategy
  3. 03 Transport for NSW Opal digital card app UX researchUI design
  4. 04 Academy Xi Stash or Splash your money UX ResearchUXUI
  5. 05 Westpac Group Designing multi-brand, accessible components aligned to GEL Design SystemUXUI
  6. 06 Westpac Tailoring the customer journey with property insights UXUIUX Discovery
  7. 07 Westpac Group Reimagine the Westpac mobile app experience Interaction DesignUXUI
  8. 08 Macrovue Breaking down barriers to international share trading BrandingUXUI
  9. 09 Expedia Expedia infographics IllustrationData VisualisationBranding

About

Let's make the complex feel effortless.

Most of my work sits where public service meets scale: ticketing systems, regional booking, government design systems. The constraint I care most about is accessibility, because on services like these the edge case is a person who has no alternative.

Before Transport I spent several years in financial services, largely at Westpac, working on tools that had to make complicated money decisions feel manageable.

Now
Senior Manager, UX/UI, Transport for NSW
Based
Sydney, NSW
Focus
Design systems, accessibility, team leadership
Leadership
  • UX/UI Leadership
  • Design Strategy
  • Cross-functional Collaboration
Craft
  • Product Design
  • UI & Interaction Design
  • Responsive Mobile & Web
  • Information Architecture
Systems & access
  • Design Systems
  • Inclusive Design
  • WCAG Accessibility
Research
  • User Research & Experimentation

Let's connect.

Get in touch